Just Because You Created A Plan Doesn’t Mean You Are in Forward Motion

I always find it fascinating to chat with business owners from various industries and segments. Each one has a unique approach to marketing and operations. Recently, I had a conversation that really opened my eyes. It wasn’t with a client, just a friendly discussion about business in general. As we talked about visionary ideas and plans for 2025, he mentioned that they had created a detailed plan at the start of the year.

But here’s the catch: he spent a good ten minutes searching for that document, and when he finally found it, it was clear that it hadn’t been touched since January. They had outlined their Q1 goals, but nothing had progressed beyond that point. This is a common trap for many business owners: they get so caught up in day-to-day operations and putting out fires that they lose sight of their long-term vision. The plan exists, but it’s not being executed. The team isn’t aware of it, and in many ways, it’s as if the plan doesn’t even exist.

This is where CXO Worx comes in. We’re here to help business owners stay accountable and keep that forward momentum. It’s not enough to have a great vision; you have to bring it to life. If you’re reading this and realizing that maybe your business plan has been collecting digital dust, it’s time to revisit and reignite that plan. Are you truly moving the needle, or are you just standing still? Even stability can be a stretch if you’re not growing. The goal is to create a powerful brand that attracts customers to you, rather than constantly chasing the next lead.

Hopefully, this serves as a little eye-opener. I’d love to connect with you, even if it’s just over a drink or dinner, to share a few pointers that could help your business thrive. That’s what we’re passionate about at CXO Worx.

No QR Code, No Social Media Link

As many of you know, I'm an avid off-roader and the president of the Tampa Bay Jeep Club, a 501(c)(3) nonprofit. Recently, my adventures took me to the charming town of Blue Ridge, Georgia. There, I found myself in a local bar, its walls proudly adorned with military flags and a menu bursting with creativity. While scanning the selection, I was drawn to something that felt both familiar and intriguing: Peach State Light. As someone who prefers lighter beers, I decided to give it a try. Little did I know, this choice would turn into a unique experience that went far beyond the beer itself.

As I enjoyed my drink, something on the can caught my eye: a phone number inviting me to text "Jake" with any comments. In a world dominated by QR codes and social media links, this simple, old-school approach stood out. Curious, I snapped a selfie with the beer and sent it to the number. To my surprise, within minutes, I received a reply: a photo of Jake himself, holding the same beer.

This simple exchange turned a regular lunch into a memorable moment. It reminded me that, sometimes, the most authentic connections come from the simplest gestures. In a high-tech world, Peach State Light found a way to stand out by going back to basics, creating an experience that was as refreshing as the beer itself.

So, here’s to Jake and Peach State Light for reminding us that the best customer experiences often come from genuine, human touches. Cheers!